調査・ガイド

83.6% of marketers say Mindset outperforms context-only matching, yet 61.1% still default to identity-based targeting. New research reveals what’s holding marketers back and how to put Mindset into practice.

Mindset-driven contextual targeting unlocks up to 473% more relevant inventory, without sacrificing relevance. New research reveals when to use each approach, and which drives stronger brand impact at scale.

データに基づく洞察を活用して、文化や視聴者の行動における四半期ごとの変化を探り、ブランドが人々の心を動かした要因を理解できるよう支援します