ブランディングを躍動させる広告プラットフォーム
過去のデータに頼る広告運用は、時代遅れになりつつあります。ユーザーの“今”に寄り添うことが、成果を生む広告の新常識です。
MRC (Media Rating Council) 認定のコンテキスト解析テクノロジーとデータを活用し、パブリッシャーの可能性を最大限に引き出します。
GumGumは、“thoughtful（思いやり）”、“agile（柔軟かつ俊敏）”、“gritty（粘り強さ）”という価値観を大切にしています。お客様の期待を超えるために全力を尽くし、地域社会や世界のために情熱をもって貢献していきます。
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ビジネスを加速させるための記事、リサーチ、プロダクト情報
The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industries—especially in automotive, electronics and fashion—leading to higher costs and shifting consumer behaviors.
There’s no question that the rise of streaming has revolutionized how people consume video and TV. As streaming platforms rapidly expand, they’ve not only delivered unprecedented access to high-quality content but also pulled audiences away from traditional broadcast and cable TV—and in doing so, reshaped expectations.
To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
