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Mastering Mobile Advertising
While 80 percent of consumers make purchases on their phones, only half of brands have mobile-optimized websites, and nearly a quarter spend less than 10 percent of their budgets on mobile advertising. In this guide, we offer key industry insights and actionable advice for building a better mobile ad experience for everyone.
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内容紹介
Mobile advertising guide with advice for advertisers and publishers, straight from the consumer
VP of Innovation and Entrepreneurship at L'Oreal talks about cross-device targeting, measuring success, the future of mobile and how L'Oreal approaches mobile
300 U.S. agency reps tell us about mobile spend and adoption by their diverse clients
Tips and tricks for making advertising work on mobile