クリエイティブ
広告の再構築
Learn how today's leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns
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内容紹介
Real-life experiences replace simulated ones. People today want real experiences
Personalize campaigns in a deep way. Make it easy for consumers to see themselves in a particular situation.
Consumers expect to participate in the storyline offered by an advertiser. Enable them to affect the narrative.
For ads to resonate, they must be relevant to the here and now. Many of the panelists recommended using real-time data and world events to dictate an ad's narrative.