Google is expected to phase out third party cookies for all Chrome users by early 2025 - marking a seismic shift in the digital advertising landscape. In this blog post, let's delve into the Google cookie deprecation timeline and what it means for businesses and consumers alike.
We investigate how brands shifted their marketing strategies in the wake of the Coronavirus pandemic and focused on creating personalized shopping experiences online. Learn how you can stay ahead of the game.
For brands looking for alternatives to cookieless ad targeting, context + creative is an effective way to engage audiences. Move beyond the limits of keyword targeting and safely extend your brand into safe environments.
GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships.
GumGum is excited to announce that it has been included in Gartner’s Cool Vendors in AI for Marketing report, which highlights interesting, new and innovative vendors, products and services in AI with real-world applications in marketing