Verity™: The Contextual Intelligence Platform
GumGum’s contextual intelligence technology, Verity™, scans text, image, audio and video to derive human-like understandings.
Target Contextually and Expand Your
Reach with Verity™
Verity™’s expertise is proven to outperform other contextual vendors
1.7x More Accurate
In a Dentsu Aegis Network study, Verity™ was 1.7x more accurate than other contextual vendors. Verity™ also achieved a 48% lower cost per click and a 41% lower cost per viewable impression than behavioral targeting.
.webp)
Full Suite of Contextual Signals
Verity™ identifies a full suite of contextual signals, allowing both the buy-side and the sell-side to truly define and implement brand safety and suitability.
Verity™ Works For:
Content Categories
Prominent Keywords
Sentiment
Threat Categories and Risks
Verity™ is MRC Content-Level Accredited
First Independent Ad Tech Provider For Contextual Analysis, Brand Safety and Suitability.
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability.
Why does this matter?
While some contextual providers have property-level accreditation, which requires the consideration of just text signals, Verity™ has content-level accreditation, which requires the consideration of all available signals including text, imagery, audio and video.
This accreditation makes GumGum the only independent ad tech provider to show that our content-level contextual capabilities meet the MRC’s rigorous guidelines.
Verity™ Aligns with Industry Standards
GARM + IAB Tech Lab
Verity™ aligns with both the Global Alliance for Responsible Media (GARM) and the Interactive Advertising Bureau (IAB) industry standards for content protection and classification taxonomies.
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability alongside major players such as YouTube. This proves that Verity™ is driving forward industry standards and revolutionizing the contextual reach available in our industry.
GumGum also leverages the IAB Tech Lab's Content Taxonomy, providing the buy-side and sell-side with a consistent and standardized way to target contextually.
Activate Verity™
Verity™ API for Publishers
Connect to the Verity™ API to monetize and analyze your website.
GumGum Managed Campaigns
Verity™ is provided as added-value on all Direct and Managed Programmatic campaigns.
Activate Now
Pre-Bid Targeting
Implement Verity™ on programmatic campaigns at the pre-bid level in select DSPs.
Activate Now
Private Marketplace Deals
Create display or video PMPs that feature Verity™ to implement in your DSP of choice.
Activate NowMaximize Your Programmatic Reach
The GumGum platform operates in over 19+ countries, reaching more than 1.1 billion unique consumers per month across its global network and processing more than 100 billion ad auctions per day. We work with the top agency leaders including Dentsu, IPG, Publicis, Omnicom, WPP and Havas, and partner with major DSPs to power and equip client campaigns with Verity™.
As GumGum continues to scale, we now work with 150 agency partners and 700 brands across 30,000+ publisher partner websites to amplify programmatic reach and drive success for our clients.
Verity™ For Pre-Bid Targeting at Scale
Verity™'s contextual expertise is available for pre-bid contextual targeting at scale, ensuring that advertisers reach users in contextually-relevant, brand-safe and brand-suitable environments.
Unlike post-bid measurement and verification solutions, Verity™, GumGum’s contextual intelligence platform, classifies the page before the impression is served, allowing for more accurate and effective cookieless targeting for advertisers.
Verity™ Extracts More Value from Video Campaigns
Verity™ for Video Allows for More Accuracy and Greater Scale than Other Video Solutions
Verity™ considers a robust set of all the contextual signals available, including video frame analysis, optical character recognition, audio transcription and title and description metadata at the video level. This drives significant brand KPIs such as favorability, purchase intent, consumer mindset and more.
Verity™'s ability to target at the video level ensures contextual accuracy, leading to less wasted impressions and more opportunities to scale across premium environments. Now, brands, agencies and publishers can reach people in the right moment with real-time relevance.
GumGum's Contextual is Tested and Proven by Third-Party Research
To prove the power of GumGum's contextual intelligence, we put it through independent, third-party testing across many variables including viewability, memory recall, cost effectiveness and consumer attention.
Request a Demo
Your data will be processed according to our Privacy Policy.
