Guarding Against a Recession? Forward-Thinking Strategies for Advertising in Economic Downturns

Don’t Stop Advertising During a Recession

Global uncertainty, rising inflation and cost of living increases have put all of us in a really tight spot - especially consumers. And although we are not ‘officially’ in a recession right now, it is coming. However, research has proved, time and time again, that you should not stop advertising during a recession.

So what can you do to prepare against an impending recession? Check out GumGum’s new webinar on developing forward-thinking strategies for advertising success in times of economic uncertainty. Hear valuable insights from GumGum CEO, Phil Schraeder, the VP of Strategic Planning for Dentsu, Mike Bell and featured speaker, Principal Analyst at Forrester, Kelsey Chickering.